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Crisis Management for Nonprofits
January 17 @ 9:00 am - 11:00 am EST
Because the value of a nonprofit’s reputation is immeasurable — and its largest uninsured asset — a nonprofit loses when its brand image is tarnished. The Court of Public Opinion is arguably the most important battleground affecting not only community goodwill, but that of funders and donors, the board, staff retention and recruitment, and clients.
“Managing the message” is a necessary skill set for nonprofit chief executives, communications staff, and board members.
You will learn methods to establish and maintain “control of the message” in a wide variety of situations, strategies to help your nonprofit move your message forward and or mount a defense against an outraged public, unhappy clients, or a sudden press onslaught.
Bruce Hennes of Hennes Communications